our first targets are entrepeneurs and marketing agencies making landing pages and detail capture forms, our mission as a company is our forms converting and being incredibly easy to use. we have an opt in program where customers hosting with us can anonymously share metrics which we can render on their pages. when a customer is embedding our script tag and using our databases we have a lot of creative flexibility like sharing some aggregate insights on the form. We hope that our unique and beautiful forms may become brand recognizable enough to make larger brands notice and use us. Our bread and butter, our meat and potatoes is sales forms and check-outs, we are in the science of getting a user to take out the credit card and buy. its a 3-step process interest -> convince -> close. taking this seriously boiling the methods to get a user action will make us special. The next forms we do are drop in logins, very simple but our login forms are beautiful and not just user/password style but also social media logins, authenticator app, accept email, mobile tap to accept, thumbprint/face, our login forms are unique because they offer optional powerful back end integration super easy. We also do surveys better than anyone. And again you can host or we will. We embrace minimal designs. We like the idea of (mostlye) only having what the user is looking at on the screen at any time. we embrace a mobile-first design mentality.

we design by 9 main attributes:
1. layout
2. typography
3. palette
4. style
5. tone
6. alignment
7. creativity
8. theme
9. purpose

to kick things off i want to build an llm pipeline that creates variations keywords of those 9 categories to create an ai generate form for our demo site. we are going to initiate the project with ai generated content.

A formerly branded form will have our logo in the corner, the logos color will denote if that document (assuming we are hosting) status in a few ways. one possible status is our “contract” forms. a contract form logo is a shared document between parties. if the document is new the logo is blue if some parties have agreed but others have not the logo is red, if all parties have agreed the logo is green. and and actually that’s just a feature, the actual contract could be any of our forms or a user submitted one. i want to think of more creative cool little features like that.

Above all though, to get back to the beginning. its about convenience to implement. the user will put in their action value and we generate the ready to go script tag for them to paste into their site. by default that would just append the form to the client’s site body. but we have a preinitialized variable called formerlySetup that can control the form placement in the dom. The formerly object can change a lot of things.

we are still brainstorming. help me organize these thoughts without losing any detail